My first major professional venture was the capstone project during my final semester of college, where our team developed the Historic Routes app, an augmented-reality historic tour of Downtown Vancouver, Washington. As part of the design team, my focus involved collaborating on branding elements like color palettes, typography, as well interface designs for the app.

In my first role in the world of design outside of college, I worked as Marketing Coordinator at Innovative Services NW, a Vancouver-based nonprofit catering to individuals with disabilities. Spearheading a successful brand refresh initiative, I revamped the organization's image with a modern touch, overseeing logo refresh, color palette updates, and new graphic styles applied across various mediums.

Transitioning into the agency world, I joined GTMA in 2020 as a Graphic Designer, contributing to the entire branding process for clients, from concept to finalization. My responsibilities included designing print materials like business cards and brochures, as well as digital assets such as social media content and display ads. Elevated to Lead Graphic Designer in 2021, I crafted comprehensive brand identities for clients, incorporating logo design, color palettes, typography, messaging, and various design materials.

In 2023, I assumed the role of Head of Design at GTMA, managing end-to-end branding and design projects, from full branding to web design, print collateral, social media assets, and more. As a branding and design specialist, I oversee design projects, provide expertise in design and branding topics, and pioneered Ready-Made Brand Kits for multi-family clientele.

Simultaneously, I continue freelance work for small businesses and entrepreneurs and pursue passion design projects in my free time.

Greystar

Cushman & Wakefield

Willow Bridge Property Company

Hines

Worship Leader/Mission Town Media

CAPREIT

Lantower Residential

Pratum Companies

• Full-stack brand identity (naming, visual + verbal identity, collateral design) for integrated real estate firm Pratum Companies.

• Brand refresh and ongoing design for Worship Leader, and branding their parent company, Mission Town Media.

• Branding and weekly design for Worship Leader’s podcast, The Walk, featuring prominent Christian artists and figures.

• Brand refresh and website design for multifamily real estate company, CAPREIT.

• Brand refresh for Vancouver-based nonprofit, Innovative Services NW.

• Brand refresh and ongoing brand ambassador for marketing agency GTMA.

• Website design for Lantower Residential’s corporate website and community microsites.

• Branding and ongoing design for Franklin-based cafe Elroy Coffee Co.

• Custom and semi-custom branding or rebranding for 11 apartment communities located all over the US.

• Branding or brand refresh for start-ups, entreprenuers, nonprofits, and small businesses such as The Neurodiverse Social Club founded by Candace Payne (Chewbacca Mom), Podcast VA Association, Aton Events, Enspire Arts, and Medisi.

I've been a lifelong artist, immersed in drawing and doodling ever since I could hold a pencil. I was the kid in class who adorned all my assignments with doodles. I also had a keen interest in various forms of design, storytelling through visuals, and a deep appreciation for fashion and interior design. My fascination with branding actually found its roots in the eras of Taylor Swift and how she masterfully tells stories and crafts unique identities for each album cycle.

In high school, my passion for drawing became more serious as I entered competitions and ventured into commissioned art. Two local music artists sought my skills for album artwork and merch design, marking my entry into the world of graphic design and branding.

While I never thought pursuing a career in design was feasible, my dad encouraged me to explore the Creative Media & Digital Culture program at Washington State University. Though initially daunting, the program introduced me to the intersection of technology and art, including web design and development, social media marketing, and video production alongside graphic design. Specializing in Multimedia Design, I soon realized that graphic design was my true calling, surpassing even my love for drawing.

When your mission or vision takes a new turn, that’s your cue for a rebrand - aligning your visual story with fresh messaging ensures clarity and prevents head-scratching, especially when there are shiny new products or services taking the spotlight.

Feeling a bit disconnected or not vibing with your current brand? Trust that gut feeling. Whether it’s a desire for a visual facelift or a need for more pride in your brand, I’m here to breathe new life into your business. And if your audience isn’t doing a happy dance to your branding, it’s time to listen, adjust, and rebuild that connection stronger than ever.

In a competitive arena, I thrive on crafting distinct brand identities. Standing out amidst a sea of similarity isn’t just marketing strategy - it’s statement-making. A memorable brand says “we’re not just following trends, we’re setting them.”

For the seasoned brands out there, embracing change isn’t just about staying relevant; it’s about staying real. Whether it’s a cultural shift or expanding horizons, the journey to a refreshed brand is a testament to resilience, growth, and commitment to positive change.

Mergers and acquisitions? That’s a playground for reinvention! Integrating the best of both worlds, I’m here to create a brand that reflects the dynamic spirit of your newly united venture.

And when it comes to attracting the best talent, consider good branding your matchmaker in the business world. Treat those potential employees like your cherished customers, showcasing a brand that not only looks good but speaks volumes about your values, culture, and commitment to success.

I offer a la carte branding add-ons to provide clients with the flexibility to tailor their branding solutions precisely to their unique vision and needs. This approach ensures that each client pays only for the specific elements they require, allowing for a fair and personalized pricing model. By offering these optional add-ons, I empower businesses to create a custom branding package that truly aligns with their identity and goals, promoting a more coherent and effective story for their brand.

I've crafted a pricing structure that empowers you to pay for precisely the design elements you desire. In addition to my a la carte add-ons, my base branding package is tiered based on the number of initial concepts presented, ensuring you have the flexibility to choose the tier that aligns perfectly with your preferences and budget.

For those who love simplicity and have a clear vision, Tier I offers one thoughtfully curated brand concept. It’s perfect for those who prefer a focused approach and want to get straight to the heart of their brand identity.

If you appreciate a bit more harmony and want options to explore, Tier II provides two unique brand concepts. It’s a great middle ground, allowing for a touch more variety while maintaining a streamlined decision-making process.

For those who thrive on options and seek a fully immersive brand exploration, Tier III unveils three distinct brand concepts. It’s the perfect choice if you’re looking for a comprehensive range of ideas to select from, ensuring every nuance of your brand story is explored.