Lantower Residential is a national multifamily real estate company. At the end of 2022, Lantower came to GTMA seeking a new corporate website and microsites for their entire community portfolio to coincide with a brand refresh. They sought a design that was modern, clean, fresh, and aligned more with a luxury lifestyle brand versus a corporate organization. They wanted to create a look and feel that was not commonly seen in the industry.

This project proved to be a unique challenge for me for two main reasons: for one, I am not natively a UX/UI designer, as my focus is on branding and graphic design; and two, the updated brand identity for Lantower had not been completed at the time I designed the website - I had to use a lot of foresight and gather an in-depth understanding of what the client was seeking to create an effective site. I was chosen from my team to carry out the project as my extensive background in branding allowed me to take a more brand-focused perspective on the project rather than strictly redesigning their existing website.