The Aven is an upcoming community of townhomes located in Colorado Springs, Colorado. It is a brand-new development that sought a name and brand identity fitting for the stunning Colorado landscape and prestigious location.

The client wanted a name that reflected a timeless and classic appeal to fit with the affluent neighborhood, while also making reference to the natural splendor of Colorado. The name “Aven” means “beautiful and pleasant, or fair radiance,” but is also the name of a mountain wildflower, which ties closely to nature and the scenic beauty of the Colorado landscape. This name conveys elegance and natural charm, fitting for a community that emphasizes its connection to the outdoors and upscale living. “Aven” highlights natural beauty and serenity with sophistication and elegance. It has a graceful and pleasant sound, with a soft yet confident pronunciation. It is concise, easy to say, and memorable.

With a name chosen, we proceeded onto creating the brand identity. At GTMA, I pioneered the Ready-Made Brand Kit, a solution tailored specifically for multifamily clients like this one. This innovative product streamlines the branding process by offering pre-designed brand identities, including logo design, color palette, type pairing, pattern or texture, and branded stationery. Clients select a Brand Kit from a diverse library of options, allowing for a tailored approach that aligns with the unique identity and objectives of each community. The higher tier of the Brand Kit includes additional features such as stock photography and customized messaging, further enhancing the community's ability to communicate its distinctive character and value proposition to its target audience.

By leveraging the Ready-Made Brand Kit concept, GTMA enables clients like this to expedite the branding process without sacrificing quality or creativity. This approach empowers communities to achieve a polished and professional brand identity on a budget that still resonates with their desired demographic, fostering stronger connections and driving long-term success.