The Refinery Church in Temecula, California collaborated with GTMA to establish a distinctive brand identity. Rooted in inspiration from the natural world and the significance of refining stone, the brand incorporates warm colors, natural texture, contemporary geometric elements, and a fusion of modern and traditional typography. The result is an approachable and strong visual identity that resonates with people of all ages and backgrounds.

DESIGN NOTES:

• Drawing from the natural world and the symbolism of stone, the brand features neutral colors and stone texture, establishing a connection with the earth.

• Geometric elements, both modern and inviting, infuse a contemporary aesthetic into the brand, creating a visually appealing and fresh atmosphere.

• The combination of modern and traditional typography strikes a balance between current trends and timeless appeal, ensuring broad accessibility.

• The visual identity exudes strength while maintaining an approachable and inviting feel, creating a balance that appeals to people of all backgrounds.

The Refinery Church's brand identity successfully captures the essence of a contemporary sanctuary—clean, warm, and inviting. The fusion of natural inspiration, contemporary geometry, and a thoughtful typography mix creates a visual language that is both modern and timeless. The brand stands as a welcoming beacon, accessible to all who seek a place of community and connection.