The Sommery, a brand new apartment community in Round Rock, Texas, collaborated with GTMA for a comprehensive visual identity. Seeking to seamlessly blend European elegance with contemporary design, GTMA crafted the logo, collateral materials, and website. The project also included name exploration, and while the client retained their original choice, the selected name inspired an elegant, feminine logo, with the overall visual language connecting European sophistication with the vibrant essence of modern Texas.

DESIGN NOTES:

• The logo, inspired by the name's elegance and femininity, sets the tone for the brand with a touch of refined sophistication.

• The visuals incorporate European design elements, infusing a sense of timeless elegance into the brand.

• To align with the Texan context, the brand embraces a modern and energetic aesthetic, showcasing the dynamic spirit of the region.

The Sommery's brand identity stands as a seamless fusion of European elegance and contemporary Texas charm. The visual narrative captures the refined nature of the community, inviting residents into a space that harmonizes sophistication with the energetic allure of modern Texas living.