TrueUp, a pioneering start-up that created an inventive device used to hand picture frames, partnered with GTMA for a comprehensive suite of services, ranging from logo and brand identity design to packaging, website development, and marketing. TrueUp introduces an innovative product that simplifies the process of hanging frames using a unique adhesive, a built-in level, and ledge structure. The collaboration aimed to convey the brand as fun, bold, and simple, emphasizing the ease of use and accessibility for everyone.

The primary goal for TrueUp's brand was to spotlight the product's user-friendly nature and universal accessibility. GTMA set out to create a brand identity and messaging that is not only innovative but also fun, bold, and straightforward, echoing the simplicity of the product.

DESIGN NOTES:

• The brand messaging emphasizes the transformative and easy-to-use features of TrueUp, ensuring a clear understanding of the product's unique selling points.

• The visual identity is crafted to be fun and bold, reflecting the brand's personality and capturing attention.

• Photography and video production showcase the simplicity of the product, illustrating how it can be effortlessly used by everyone.

TrueUp emerges with a vibrant and compelling brand identity, echoing the brand's essence of simplicity and accessibility. From the logo to the packaging and marketing collateral, the visuals and messaging converge to communicate the transformative ease of using TrueUp, making framing a joyful and straightforward experience for everyone.