Authentic Media, the parent company to influential Christian brands like Worship Leader, partnered with GTMA to build a brand identity from the ground up. Rooted in clean modern design with nods to retro motifs, the goal was to create a versatile identity reflecting simplicity, boldness, and a commitment to storytelling that supports their mission: inspiring a lifestyle of worship.

Authentic Media's mission is to equip brands to tell stories that inspire a lifestyle of worship. With a vision to reignite the church, they strive to change hearts and introduce people to Jesus through innovative storytelling solutions. This mission extends to various media brands under their umbrella, including Worship Leader, Song Discovery, The National Worship Leader Conference, The Walk podcast, Pray Musically, The Worshipper Magazine, Worship Connect, and Worship Leader Institute.

GOALS:

• Craft a brand that seamlessly accommodates a diverse portfolio of media brands with simplicity at its core.

• Merge clean modern design with nostalgic references to retro radio and television motifs.

• Create a bold and timeless brand using minimalist design, clean and hopeful photography, and typography bridging contemporary and traditional styles.

• Ensure the brand's essence remains centered on the powerful message of bringing people closer to Jesus through the transformative power of storytelling.

DESIGN NOTES:

• A clean, minimalist design forms the backbone of Authentic Media's visual identity, allowing each media brand to shine individually.

• Nods to retro radio and television motifs bring a touch of nostalgia, adding depth to the modern aesthetic.

• Clean and hopeful photography captures the essence of worship, aligning with the company's storytelling focus.

• The typography seamlessly bridges contemporary and traditional design, reflecting a balance between modernism and timeless appeal.

Authentic Media's brand identity is a testament to its commitment to bold, timeless storytelling. The clean modern design, subtle retro motifs, and a cohesive visual language create a brand that is not only versatile and bold but also remains focused on the profound message of bringing individuals closer to Jesus through the art of storytelling.