Nestled in the heart of Mesa, Arizona, Broadstone Dobson Ranch is a new luxury apartment community that collaborated with GTMA to create a brand identity reflecting the spirit of the desert. The goal was to weave a narrative of clean rusticity, inspired by intimate gatherings and the natural surroundings, embodying the essence of luxury and sophistication.

DESIGN NOTES:

• The brand identity captures the allure of the Arizona desert through clean rustic elements that echo sophistication.

• Drawing inspiration from intimate gatherings, the design fosters a sense of community and warmth.

• Warm and textured woods, complemented by iron accents, contribute to a luxurious visual palette.

• Reflecting modern living, the design emphasizes open floor plans that enhance the sense of spaciousness.

GTMA delivered compelling print collateral to aid in the lease-up process, showcasing the unique appeal of Broadstone Dobson Ranch.

Broadstone Dobson Ranch emerges as an oasis of desert elegance, seamlessly blending clean rusticity with luxury and warmth. The brand identity, inspired by the natural surroundings, invites residents to experience a sophisticated lifestyle in the heart of the Arizona desert.