Located in the Falcon Heights suburb of Minnesota, near St. Paul, Falcon Heights Apartments & Senior Living underwent a transformative remodel and renaming. Tasked with this revitalization, GTMA provided an updated logo, typography system, and color palette. The goal was to infuse modernization into the brand while enhancing storytelling efforts.

Falcon Heights aspired to capture a unique blend of coziness, where urban meets small-town charm. The vision included a touch of nostalgia, embracing a minimalist and modern aesthetic, all conveyed through a simple yet impactful design.

DESIGN NOTES:

• The brand's essence combines the warmth of coziness with the energy of urban living.

• Elements of nostalgia provide a bridge between the past and the present, creating a timeless feel.

• A minimalist design approach reflects a modern and streamlined visual identity.

• The simplicity of the logo and typography adds a touch of sophistication to the overall brand.

Falcon Heights Apartments & Senior Living emerges with a refreshed brand identity that marries the charm of small-town living with the vibrancy of urban life. The modernized logo, typography, and color palette speak to simplicity and warmth, welcoming residents to a revitalized community.