Aton Events, a Pacific Northwest-based event and wedding coordination business by Marilee Aton, embarked on a transformative journey to shed its DIY branding and embrace a brand identity that resonates with Marilee's personality and style. The primary goal was to cultivate a cohesive and intentional brand that radiates a sense of timeless sophistication and feminine charm.

GOALS:

• We aimed to capture a timeless quality, ensuring longevity and enduring appeal.

• Infusing a sense of joy and warmth into the brand to reflect the celebratory nature of events.

• The visual elements were crafted to exude femininity, striking a balance between strength and grace.

• Creating a brand that is not only warm and fun but also maintains a high level of professionalism and attentiveness.

• The overall design sought to convey optimism, making clients feel confident and excited about their special day.

DESIGN NOTES:

• Carefully selected fonts with a classic and enduring appeal, reflecting the timeless nature of Aton Events.

• A soft and sophisticated color palette that introduces a feminine touch while maintaining professionalism.

• The custom pattern exudes style and sophistication, setting the tone for memorable and delightful events.

• The language used in the brand materials strikes a balance between professionalism and a personable, friendly tone.

The Aton Events brand identity revitalization has successfully transformed the business into a beacon of timeless charm and femininity. Marilee Aton's personality shines through every aspect, from the elegant typography to the warm color palette. A cohesive and intentional brand identity now positions Aton Events as a professional yet approachable partner in crafting joyous and unforgettable events.