Ruff & Tumble was a for-fun branding passion project. The name stems from the phrase “rough and tumble” meaning physical playing that involves noisy and slightly violent behavior. I always thought this name would be great as a product for dogs, stylizing it as “ruff” instead of “rough.” So I created a fictitious dog shampoo brand branded around a thorough clean and playful vintage-inspired look and feel that highlights what it’s like to have a rambunctious pup.

The dog illustration used in the logo suite is modeled after my in-laws Border Collie, Buddy.