In crafting the logo for The Estates, an apartment community in Hull, MA, our mission was to embody a clean, timeless, classic, neutral, and mature feel, imbued with coastal elements while avoiding cliches. Catering to a Gen X audience, our aim was to avoid busy, loud, hip, or trendy design. Our ethos drew inspiration from the serene surrounds of Weir River and Massachusetts Bay, ensuring a seamless integration of the community’s essence with its natural backdrop.