Born out of the merging of Edgewood Management, Presidential Service Industries, and FCRE Compliance & Leasing, Pratum Companies emerges as the newest integrated real estate company. Based in Washington D.C., these three brands merged and underwent an extensive rebranding process all under one name with one unified mission. The team engaged GTMA for a full-stack branding process, including Naming, Brand Identity (verbal + visual), and Collateral Design.

DESIGN NOTES:

• Among many names presented to the client, Pratum was an immediate standout. Meaning meadow or field in Latin, the symbolism of growth, flourishing, openness and possibilities resonated deeply with the client and represented everything they stand for in their new brand.

• With the name chose, the Brand Identity fell into place. The colors and imagery were inspired by the visual of an open field - greenery, fresh air, and sunshine. The design system is balanced by a clean, modern feel of colorblocking and thin lines.

• The logo design retains that modernity and simplicity with a stylized wordmark featuring an iconic growing “P” as a standalone emblem.